08 Sep 2011

Sign of the Times

South Side!   I love finding little places where they are family owned and so well known in the neighborhood they don’t feel need to update their look, ever.   Best part of all, this sign is hardly visible from the street as the tree blocks it quite nicely.

Of course, they have a very large plywood fence right next to the storefront, so they put a sign there too.

They are even courteous enough to include their phone number, in the old style.

Calumet5-6969.  I wish we still had phone numbers like that, though I suppose you could make up your own if you really wanted to.

Quick explanation; With the introduction of dialing a phone number (rather than having a party line or having an operator connect you) the general consensus was that 7 numbers was too many for people to easily remember.  So they used a word as the prefix followed by 4 to 5 numbers.  In this case you would dial CA5-6969 (225-6969).   Thus ends your history lesson for the day.


  • Mike
    September 11, 2011 Reply

    I love old buildings and signs. Great photos and I think they work better in black and white than they would in color.

  • idiotphotographer
    September 11, 2011 Reply

    They look awesome in color, in real life. Photographically B&W was the only way to go. Chicago has a lot of hidden corners like this one, they’re just very well hidden unless you’re exploring the south or west sides.

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